What is Responsive Website Design?

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“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.”
– Jeffrey Veen

iPad, iPhone, Android, Kindle, Fire, or Nook? Laptop, phone, tablet or desktop? Mac or PC?

Today’s technology is a constant stream of innovation and variance. Information being readily supplied to numerous devices is no longer a scene from Star Trek. These advances are not about to slow or stop, and your websites ability to fit effectively and aesthetically to whatever device it may encounter has become a pain. Keeping pace with the production of new devices is a hassle, and for some impossible…until now.

Responsive Web Design

responsive_web_design (1)Responsive web design poses that a website should adapt automatically to whatever device the viewer is using. Everything from margins and text to the titles and pictures should respond to the parameters of whatever device is being used to access your site, but it’s not just about re-sizing elements. Responsive design gives your site the ability to morph completely in accordance to the view-port, making it easy to use and pretty to look at in any context.

Instead of developing a new site every time a new gadget comes out, why not make your site smart enough to adjust itself?


Smashing Magazine

John Polacek